JetBlue TrueBlue points are taking center stage in JetBlue Airways’ latest limited-time promotion. From now until June 9, 2025, JetBlue is offering a bonus of up to 125% on point purchases — one of the most generous offers we’ve seen from the airline. This could reduce the effective cost per point to just 1.43 cents, creating an exciting opportunity for travelers looking to maximize their rewards or book aspirational travel through partner redemptions.
Whether you’re a seasoned flyer with JetBlue or someone exploring ways to stretch your travel budget, this guide will help you understand how to unlock maximum value from this promotional offer. Let’s explore everything you need to know about purchasing JetBlue TrueBlue points, from bonus tiers to redemption strategies.
What is the JetBlue TrueBlue Points Purchase Promotion?
JetBlue’s TrueBlue loyalty program is currently running a time-sensitive points promotion. Until June 9, 2025, members can purchase TrueBlue points and receive up to a 125% bonus, depending on how many points are bought.
Promotion Overview
- Promotion Period: Now through June 9, 2025, at 11:59 p.m. EST
- Purchase Portal: JetBlue Buy Points page
- Maximum Purchase: 200,000 points annually (excluding bonus points)
- Best Bonus Rate: Up to 125% bonus when buying 13,000 or more points
- Effective Cost: As low as 1.43 cents per point with the top-tier bonus
This is one of the rare occasions where JetBlue’s loyalty program offers such a lucrative points-purchase opportunity, making it an attractive deal for savvy travelers.
Breaking Down the Bonus Tiers
Here’s how the bonus structure for JetBlue TrueBlue points purchases works:
| Points Purchased | Bonus Received | Total Points | Effective Cost per Point |
|---|---|---|---|
| 1,000–2,000 | 0% | Same | ~2.86 cents |
| 3,000–12,000 | 100% | Double | ~1.43 cents |
| 13,000–200,000 | 125% | More than Double | ~1.43 cents |
💡 Pro Tip: To truly benefit from this promotion, you should purchase at least 13,000 points to activate the 125% bonus, lowering your cost per point to a competitive rate ideal for premium redemptions.
Why Buying JetBlue Points Might Make Sense
While loyalty point purchases are not always cost-effective, JetBlue’s promotional offer changes the calculus, especially in the following scenarios:
1. Partner Airline Redemptions
JetBlue partners with several international carriers, offering exciting possibilities for booking premium cabin travel. A standout opportunity is redeeming TrueBlue points for flights on Japan Airlines or Qatar Airways.
Example:
- One-way business class flight from the U.S. to Japan via Japan Airlines:
- Points Required: 59,000 TrueBlue points
- At 1.43 cents/point: ≈ $843
- Average Cash Fare: Often $1,200+
That’s a significant saving and a rare opportunity to fly in luxury for less.
👉 See JetBlue’s partner airline page for eligible redemptions.
2. Topping Off Your Balance
Sometimes you’re just a few thousand points short of an award ticket. Rather than paying full cash fare, buying the gap in points can save you hundreds of dollars — especially when taking advantage of the current 125% bonus.
When You Shouldn’t Buy TrueBlue Points
Despite the generous bonus, buying points isn’t always the smartest move. Here are a few key considerations to weigh:
Redemption Value Variability
JetBlue uses a revenue-based model to price its awards, typically offering point values between 1.3 and 1.5 cents each. If you’re redeeming for a lower-value domestic flight, purchasing points at 1.43 cents may not save you money.
Award Availability
Premium cabin award space, especially through partner airlines, can be limited. Always check availability before purchasing a large number of points for a specific redemption.
Transferable Alternatives
You might already have access to Chase Ultimate Rewards or Citi ThankYou Points, both of which can often be transferred to JetBlue or more valuable partners — offering greater flexibility and better point valuation.
Learn more about transferable credit card points via Chase and Citi.
Partner Airlines That Offer Exceptional Value
Booking partner flights with JetBlue TrueBlue points can unlock international travel at great value. Some notable partners include:
- Japan Airlines (JAL)
- Qatar Airways
- Icelandair
- Emirates (limited availability and higher surcharges)
JetBlue does not publish a full award chart for partners, so the exact redemption rates can vary. Still, reports from travel sites like One Mile at a Time and Upgraded Points consistently highlight excellent value redemptions, especially in business and first-class.
Expert Tips to Maximize This Deal
- Book Partner Awards Immediately: If you find available award space with a partner airline, buy the required points and book fast — they don’t last long.
- Avoid Using Purchased Points for Domestic Economy Flights: These rarely offer value over 1.3 cents per point.
- Stack with Credit Card Rewards: Use a travel rewards credit card when purchasing points to earn even more rewards.
- Use for Last-Minute Travel: Cash fares rise closer to departure, but award prices often remain stable, increasing the relative value of your JetBlue TrueBlue points.
How to Buy JetBlue TrueBlue Points
Ready to make your purchase? Here’s how:
- Go to the JetBlue Buy Points Portal
- Log in to your TrueBlue account.
- Choose the number of points you’d like to purchase (13,000 or more for the 125% bonus).
- Enter payment details and confirm.
Note: Points purchases are handled through Points.com and do not qualify for JetBlue Mosaic elite qualifying metrics.
Final Thoughts
This JetBlue TrueBlue points promotion is one of the most generous offers JetBlue has released in recent years. With a 125% bonus available through June 9, 2025, travelers have a unique window to bolster their points balance at an attractive rate. For those eyeing premium travel experiences, especially on JetBlue’s partner airlines, this promotion provides meaningful savings and flexibility.
However, it’s important to assess your travel needs before purchasing. If you already have a redemption in mind or are close to a points threshold, this is a compelling opportunity. But for general use or domestic travel, you may find better value with transferable points programs or waiting for another fare sale.
❓Frequently Asked Questions (FAQs)
Q1: Is buying JetBlue TrueBlue points worth it?
It can be — especially if you’re redeeming for premium cabin seats with partner airlines or need to top off your account for a specific award. Always calculate the cost per point and compare it to the ticket’s cash price.
Q2: Can I transfer JetBlue points to another loyalty program?
No, JetBlue does not allow transfers to other airline loyalty programs. However, it partners with select airlines where you can redeem your TrueBlue points for flights.
Q3: Do JetBlue points expire?
No, JetBlue TrueBlue points never expire, making them a safe currency to hold if you’re planning future travel.
